A long wooden walkway aisle between rows of large oak barrels on racks, likely inside a distillery or warehouse.
TRAVERSE CITY WHISKEY CO. / PRIVATE BARREL PROGRAM

YOUR BARREL. YOUR WHISKEY. YOUR STORY.

Bring your group together around a whiskey selected just for you. From the first taste to the final bottle, we'll help make it yours.

INQUIRE ABOUT A BARRELSEE HOW IT WORKS
For whiskey clubs, bars, restaurants, and corporate gifting.

ONE BARREL. MADE TO SHARE.

WHISKEY GROUPS

Give your club a selection with a story everyone helped shape.

BARS & RESTAURANTS

Pour a distinctive whiskey your guests can only get from you.

COMPANIES

Make client and team gifts feel personal, especially around the holidays.

RETAILERS

Offer your customers a barrel selection tied to your store.

Whiskey drawn from a barrel with a barrel thief into a tasting glass
THE EXPERIENCE

FROM THE RICKHOUSE TO YOUR PEOPLE.

01. Tell us who the barrel is for.

02. Explore available whiskey with our team.

03. Choose your barrel and bottle options.

04. Share your selection.

A man in an olive green shirt and dark pants crouches in a wooden barrel room, holding a long wooden tool next to large oak barrels.

BUILT AROUND YOUR BARREL.

We’ll confirm the details before you commit.

MAKE IT PERSONAL

Ask us about the presentation and bottle options available for your selection.

CLEAR NEXT STEPS

We’ll discuss current availability, approximate yield, pricing, and fulfillment based on your location.

PLANNING FOR THE HOLIDAYS?

Tell us your target delivery window early so we can discuss what is realistic.

Traverse City Whiskey Co. rickhouse at dusk
START THE CONVERSATION

LET'S FIND YOUR BARREL.

Tell us a little about your group or business. We’ll follow up to discuss whiskey options, timing, and what your barrel could look like.