Traverse City Whiskey Co. TC3 rickhouse at dusk, its doorway lit gold under a fading northern Michigan sky

Traverse City, Michigan

Unmistakably
Up North

Three friends. An old family recipe. One good idea.

Traverse City has always been a place where hard work, good company, and good whiskey go hand in hand.

Our story started with three friends, an old family whiskey recipe, and a collection of distilling patents discovered on a cherry farm. That was enough to get us thinking: why not bring whiskey-making back to Traverse City?

So in 2011, we got to work.

What started as a small operation has grown into something much bigger, but the approach hasn't changed. Make great whiskey, take pride in the process, and never forget where you came from.

Traverse City Whiskey Co. distiller adjusting the copper pot still at the Stillhouse in Traverse City

Premium whiskey is made from the best wood, weather, and water.

Our northern location shapes every whiskey we make. With harsh winters, hot summers, and water from Lake Michigan, our home is perfect for aging premium whiskey in new American oak barrels, and it gives each of our award-winning whiskeys its complex character.

Product of Michigan
Traverse City Whiskey Co. crew member walking past racks of barrels stenciled with the TCWC name
Wood
Woman in a TCWC cap hugs a doodle on a lake dock beside a bottle of Traverse City Whiskey Co. American Cherry
Water
Traverse City Whiskey Co. TC3 rickhouse surrounded by deep northern Michigan winter snow
Weather
Traverse City Whiskey Co. distiller tapping open a whiskey barrel with a mallet in the rickhouse
Hands
Aerial view of the TC Whiskey rickhouse surrounded by fall colors near Traverse City, Michigan
Our best angle. Mostly because we’re not in it.

Cherry Capital of the World

We take our cherries seriously. Ourselves? Not so much.

Around here, cherries are serious business. Traverse City has been growing some of the country's best for generations, and they're a big part of who we are.

Our roots run through the cherry orchards of Northern Michigan, and that connection still shapes what we make today. From our Cherry Whiskey to our Premium Cocktail Cherries, we're proud to put the fruit that made this region famous front and center.

Good whiskey. Great cherries. Both right at home in Traverse City.

Laughing woman holds a giant cherry in a sunlit Traverse City cherry orchard, the Cherry Capital of the World

Get a taste of Up North

Pour a glass, stock the bar, or come see where it's made.

Lineup of Traverse City Whiskey Co. bottles, from straight bourbon to American Cherry and barrel proof
The WhiskeyBourbon, rye, and barrel-finished releases. Shop whiskey
Jar of Traverse City Whiskey Co. Premium Cocktail Cherries on a wooden stump beneath a branch of ripe red cherries
The CherriesOur Premium Cocktail Cherries. Shop cherries Or try our Cherry Whiskey →
Guide talks with a guest on a Traverse City Whiskey Co. distillery tour among racks of aging whiskey barrels
The DistillerySee how it's made on a production tour. Book a tour

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